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Marketing and Referral Coordinator

Company: Vicar Operating, Inc. dba VCA
Location: Woodland
Posted on: May 3, 2021

Job Description:

Company Info: VCA Animal Hospitals operates more than 1,000 small animal veterinary hospitals in the U.S., Canada and Japan. The hospitals are staffed by more than 4,500 fully qualified, dedicated and compassionate veterinarians to give pets the very best in medical care, of which over 600 are board certified specialists who are experts in areas such as oncology, cardiology, emergency and critical care, and surgery for animals. VCA Animal Hospitals provides a full range of general practice services to keep pets well and specialized treatments when pets are ill. As part of the Mars Veterinary Health family of brands, VCA is committed to its purpose-A BETTER WORLD FOR PETS.If you are a current associate, you need to apply through our internal career site. Please log into Workday and click on the Career worklet on the landing page or search for Find Jobs. You can also copy the link below into a browser to apply through our internal career site:$9925/9925$133734.htmldVCA Veterinary Specialists of the Valley is a multi-doctor, 24-hour emergency/specialty practice in Woodland Hills, California.VCA Specialty Marketing and Referral CoordinatorJob SummaryThe goal of a VCA Marketing and Referral Coordinator is to develop, cultivate and maintain unique relationships with the hospital's referral and potential referral base. Those relationships should be different and separate from the medical aspect of the VCA hospitals and should allow open communication, consultative needs analysis, creative problem solving, and ultimately allow you to plan your approach to building revenue based on the needs of your referral base. The result of these unique relationships will not only be an increase in revenue, but also a growth in services and the leveraging of strong VCA offerings within your hospital, as well as other VCA specialty hospitals in the region.Primary Objectives:Increase revenue by building relationships with the local veterinary community so that they become aware of the service and care offered at the hospital. Build awareness and an understanding of the VCA regional network of specialty centers and their services within the local veterinary community.Duties / Responsibilities:Meet the primary referring veterinarians and understand the relationship with the hospital.Identify the DVMs that refer business, but should be referring more business. Develop and implement a plan to improve referrals with each practice identified.Identify the DVMs that do not refer business but should be (based on geography). Develop and implement a plan to improve referrals with each practice identified.Coordinate visits to local referring DVMs with the Specialists (lunches, meetings).Work closely with the Regional Operations Directors, Hospital Administrators, and Hospital Referral Coordinators to maintain a consistent message, plan strategy, and resolve issues.Organize Continuing Education events with Hospital Referral Coordinators for each hospital with referring DVMs and sponsors.Work with Hospital Referral Coordinators to develop direct mail, fax blast and other communication strategies to keep the referring DVMs aware of the hospital and new services offered.Measurement:Track growth in revenues and referrals from targeted accounts to quantify impact.Required Skills and Abilities:3+ years in animal health sales or sales account managementStrong interpersonal skills and positive approach to people / problem solvingExcellent oral and written communication skillsSelf-starter and team playerAbility to spend 75%+ of time in the 'field' - meeting with DVMs in the surrounding areasBenefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).

Keywords: Vicar Operating, Inc. dba VCA, Woodland , Marketing and Referral Coordinator, Other , Woodland, California

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