Principal Software Development Engineer, AdTech

Company: ENGINEERINGUK
Location: San Francisco
Posted on: May 24, 2025

Job Description:

You will need to login before you can apply for a job.Principal Software Development Engineer, AdTechEmployer: Expedia Group - Location: San Francisco, California, United States - Salary: USD 242,000 - 338,500; potential to increase to USD 387,000 based on performance - Closing date: 7 Jun 2025Sector: Engineering - Role: Professional - Contract Type: Permanent - Hours: Full TimeExpedia Group brands power global travel for everyone, everywhere. We design cutting-edge technology to make travel smoother and more memorable, creating innovative solutions for our partners. Our diverse and welcoming community is key to our success.Why Join Us?We foster an open culture where everyone belongs, differences are celebrated, and success is shared. We offer comprehensive benefits, exciting travel perks, generous time off, parental leave, flexible work options, and career development resources, fueling our passion for travel and rewarding careers. Join us to help build a more open world.Role Overview: Principal Software Development Engineer, Ad TechTeam IntroductionOur Advertising group is seeking a seasoned Principal Software Development Engineer to lead the development of our next-generation advertising marketplace. You will bring deep technical expertise in advertising, leadership skills, and a passion for creating efficient solutions. Expedia's Advertising is a global leader in travel industry advertising. You will design and build core adtech systems, collaborate with cross-functional teams, mentor engineers, and set technical strategies.This role oversees all advertising technology within Expedia, working across various products and locations, reporting directly to the Ads Technology leader. It offers a unique opportunity to drive innovation, growth, and efficiency in our advertising tech landscape.Key Responsibilities

• Lead design and development of scalable auction systems with optimal performance and low latency
• Define technical requirements and collaborate with teams on auction features
• Develop algorithms for bidding, pricing, and real-time decisions
• Stay updated on industry trends and incorporate innovative approaches
• Provide technical leadership and mentorship
• Lead code reviews and architectural discussions
• Work with stakeholders to translate business needs into technical solutions
• Optimize system performance and reliabilityQualifications
  • Minimum 10 years of software engineering experience, especially in advertising and auction systems
  • Proven experience in scalable, high-performance auction system design
  • Proficiency in Java or C++, understanding of software design principles
  • Deep knowledge of advertising tech, including real-time bidding and OpenRTB
  • Experience with data-driven decision-making, machine learning, and analytics
  • Excellent communication skills
  • Experience with inventory management forecasting models
  • Knowledge of ad measurement and attribution systems
  • Master's/Ph.D. in Computer Science or related field, or equivalent experienceIf you're passionate about advertising technology and ready to lead innovation, apply now to shape the future of travel advertising.Note: Compensation varies based on multiple factors, and pay ranges may be updated in the future.Additional InformationWe support candidates requiring accommodations during the application process. Expedia Group is committed to diversity and inclusion and participates in E-Verify. For more info, visit our careers page.
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Keywords: ENGINEERINGUK, Woodland , Principal Software Development Engineer, AdTech, IT / Software / Systems , San Francisco, California